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Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your e-commerce business.

Nov 11, 2025

In today’s episode, I’m chatting with one of our incredibly generous Inner Circle members, Linda Gernert, who is sharing her genius marketing strategy that has her audience coming back every single week. Linda’s approach is repeatable, scalable, memorable, and most importantly—profitable.

Here’s what you’ll...


Nov 4, 2025

Black Friday doesn’t need to be stressful — or even complicated.


In this episode, Susan and Melissa share what actually works for small ecommerce stores during the busiest shopping season of the year.

You’ll learn:

  • Why your sale doesn’t have to happen on Black Friday

  • How to keep your campaign simple and...


Oct 28, 2025

When business feels hard, it’s not because you’re doing it wrong — it’s because you’re human.

In this episode, Susan and mindset coach Krista Williamson talk about the patterns that keep store owners stuck — and how to shift them so you can think clearly and make better decisions.

You’ll learn:

  • Why...


Oct 21, 2025

If sales are trickling in, and you’re tempted to start running ads, this episode is for you.

Susan and Inner Circle coach Melissa Davies walk through how to decide if you’re ready for ads—and what to focus on first if you’re not.

You’ll learn:

  • The real cost of getting a sale from an ad

  • How to know if you...


Oct 14, 2025

In this first episode of our Mindset Mini-Series, I sit down with my  longtime coach Krista Williamson to talk about what mindset really is—and how it quietly shapes your day-to-day business decisions.

This isn’t about manifesting or “just being more positive.”
It’s about interrupting the patterns that keep...