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Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your e-commerce business.

Dec 10, 2024

Most store owners are making a big mistake with their marketing: trying to talk about everything all at once. In this episode, I’m sharing the strategy that will help you cut through the noise and make your products truly stand out.

Here’s what you’ll learn in this episode:

  • Why talking about too much is hurting...


Dec 3, 2024

Ever wondered how to get your products in front of millions of people every month—and turn that reach into website traffic? In today’s episode, I’ll reveal the one social media metric you should focus on, and why it’s so much more valuable than the others. Plus, I’ll share a simple way to stop the scroll and...


Nov 26, 2024

Ready to see real results? In today’s episode, I’m sharing a quick but powerful lesson on conversion rates—something that can significantly impact your bottom line and save you money. If you’re looking for a way to boost your sales without increasing ad spend, this is a must-listen.

Here’s what you’ll learn...


Nov 19, 2024

I’m a big fan of email marketing. It is the most effective way to grow your sales. 

It’s not expensive, and people who go to your website directly from an email are up to 7 times more likely to make a purchase than cold traffic that comes to your website from Social Media.

But here’s the thing: If your emails are...


Nov 12, 2024

When sales slow down, many store owners instinctively start tinkering with their websites, hoping to fix what’s wrong. But these efforts often miss the real issues impacting conversions. In this episode, we’ll break down 7 essential steps to ensure your e-commerce site is set up to turn visitors into buyers. These...