Nov 11, 2025
In today’s episode, I’m chatting with one of our incredibly generous Inner Circle members, Linda Gernert, who is sharing her genius marketing strategy that has her audience coming back every single week. Linda’s approach is repeatable, scalable, memorable, and most importantly—profitable.
Here’s what you’ll...
Nov 4, 2025
Black Friday doesn’t need to be stressful — or even complicated.
In this episode, Susan and Melissa share what actually works for
small ecommerce stores during the busiest shopping season of the
year.
You’ll learn:
Why your sale doesn’t have to happen on Black Friday
How to keep your campaign simple and...
Oct 28, 2025
When business feels hard, it’s not because you’re doing it wrong — it’s because you’re human.
In this episode, Susan and mindset coach Krista Williamson talk about the patterns that keep store owners stuck — and how to shift them so you can think clearly and make better decisions.
You’ll learn:
Why...
Oct 21, 2025
If sales are trickling in, and you’re tempted to start running ads, this episode is for you.
Susan and Inner Circle coach Melissa Davies walk through how to decide if you’re ready for ads—and what to focus on first if you’re not.
You’ll learn:
The real cost of getting a sale from an ad
How to know if you...
Oct 14, 2025
In this first episode of our Mindset Mini-Series, I sit down with my longtime coach Krista Williamson to talk about what mindset really is—and how it quietly shapes your day-to-day business decisions.
This isn’t about manifesting or “just being more
positive.”
It’s about interrupting the patterns that keep...