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Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your e-commerce business.

Mar 29, 2022

When you’re looking to get sales now, there are 3 things you need to do to give yourself the best chance of success. I’m going to share it all on the inside, come listen.

We’re all working hard to get sales.
I think most are working hard, and often what I see is that from the outside, it can look like 2 store...


Mar 22, 2022

As eCommerce store owners, most of us have been in a position to grow by leaps and bounds over the last two years. We all need to take stock and be grateful. I think every one of us needs to take stock and look at the number of new customers we’ve gained since March 2020.

We have been lucky when Business owners in...


Mar 15, 2022

Do you sell wholesale?

Late last year, my Assistant Becca, set up a wholesale account for Sock Doggo on Faire.

We imported our products from Shopify, added in the shop information, and then waited.

Over the 4th quarter of 2021 and Q1 of 2022, we’ve managed to get 17 “smallish” orders from Faire.

The best part of...


Mar 8, 2022

This year I’m all in on collaborations.

Here’s why:
I want to grow my business, but I don’t think only using ads is a sustainable solution
I know that a lead by referral is worth way more than a paid lead
I actually like meeting others and working together towards a common goal

And finally,

Now, more than ever, I...


Mar 1, 2022

Today I’m sharing a story about my business that I never thought I would share.

It’s kind of embarrassing.

For many years I thought that most people who have a successful business or are working towards a successful business would think a lot less of me if they knew about my epic struggle.

Recently, I became aware...