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Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your e-commerce business.

Oct 19, 2021

A start-up strategy to hit the ground running

Today I’m talking with Kate and Ann Marie, the Founders of rowdykind.com

Rowdy Kind is on a mission to make bath time plastic-free. It’s a super cool product, and I know you’ll want to learn more, but the real reason I wanted you to hear from Kate and Ann Marie is because you’ll learn so much about how you can grow your business in a way that will set you up for success from the very beginning.

And in fact, they did such a good job that they were able to crack six figures in their first year. Quite an accomplishment for a Bootstrapped start-up.


Listen in and you’ll learn:

- The“legwork” they did before they launched
- We’ll break down the steps they took - from idea to launch
- Their super smart strategy for getting perfect product testers.
- How they have involved their audience every step of the way to make selling easy
- The simple Brand Rep program that spreads the word to the “right” people

I think that’s important to consider using some of these strategies even if you’ve already launched.

There’s nothing better for getting sales than “word of mouth” referrals, and, the best part is the cost is very little!