Preview Mode Links will not work in preview mode

Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your e-commerce business.

Mar 16, 2021

After a conversation with our Inner Circle Conversion Coach, I knew I had to share this little training with you.

If you’ve ever asked yourself if you’re sending the right traffic to your site, this episode is FOR you.

Listen in and learn

How you can tell if you’ve got the right traffic.

What you might be doing to create the problem.

The things you can do now to get back on track and start getting sales.

In this episode, I send you over to Google Analytics to check your data.

Don’t stress, you’re just going to analyze your reports. When you’re done, you’ll be confident about your next steps!

To create the reports you’ll analyze, go to:

  • Audience Overview, and use the date filter to look at the last 30 days.
  • Analyze.
    Open the date filter and tick the “Compare” box.
  • Select previous period.
  • Analyze
  • Untick the “Compare” box.
  • Under Audience, click the sub category, Behavior → New vs Returning.
  • Analyze


In the episode, you’ll learn what to look for, what’s normal, and how to analyze your data.