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Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your e-commerce business.

Nov 4, 2025

Black Friday doesn’t need to be stressful — or even complicated.


In this episode, Susan and Melissa share what actually works for small ecommerce stores during the busiest shopping season of the year.

You’ll learn:

  • Why your sale doesn’t have to happen on Black Friday

  • How to keep your campaign simple and effective

  • The one-message strategy that consistently wins

  • How to build a high-converting early access list

  • What to offer (and what to skip) this season

 

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The Most Valuable Subject Line You’ll Ever Use
https://thesocialsalesgirls.com/the-most-valuable-subject-line-youll-ever-use/

Your November Marketing Plan In 3 Simple Steps
https://thesocialsalesgirls.com/your-november-marketing-plan-in-3-simple-steps/

A $14K Pop-Up Shop Promo
https://thesocialsalesgirls.com/a-14k-pop-up-shop-promo-using-pod-episode-269/

Have You Done The Planning To Have Your Best November On Record?
https://thesocialsalesgirls.com/have-you-done-the-planning-you-need-to-do-to-have-your-best-november-on-record/