Jan 30, 2023
Get off the emotional rollercoaster
This week I’m doing something a
little different on the Podcast.
I’m
going to give you one strategy a day for 5 days in a
row.
It's a strategy that will get
you closer to creating predictable, reliable sales every day, week
month. All year round.
Each
episode is super short - and I’m going to give you one thing to do
each day.
At
the end of the week, you’ll be 5 steps closer to being able to
count on the sales you want whether you’re just starting out, or
you’re looking for significant growth this year.
Let’s start by getting you off the emotional
rollercoaster
You know what I mean - it’s the way you feel.
you have a couple of good sales
days, and you feel good about your business. You’re energized, you
start thinking about all the possibilities, the things you’ll do to
sell more and grow.
And
then you’re hit with a few days in a row where your sales are
terrible.
You find yourself checking
your site to see if it’s working. You feel anxious, and it might
even be hard to focus.
You wonder what you’re doing wrong, and you
might even feel like quitting.
It’s harder than it should
be.
Sound familiar? It happens to all of us. Even
store owners with 7 figure businesses.
Here’s what you need to ask
yourself:
Do I have Proof of
Concept?
Have
people (who I don’t know) bought my products for the price I ask,
either in person, or on another platform like Etsy or
Amazon.
And
if you have buyers - you have proof of concept. People want what
you’re offering, and they’re ok with the price.
So
the reason you’re not making the sales you want is not your
product, or your price, or the color of your buy
button.
Because if you have proof of concept, eCommerce
is a numbers game.
You’ll almost always be able to find the
problem in your numbers. Even if your website isn’t perfect. As
long as it’s not broken, and you have good images, your first
problem will likely be found in your data.
Here’s what we know:
1- 2% of the people who are
in your audience will come to your site and look
around
(that’s average)
1-2% of the people who come to your site (your traffic) will make a purchase
Let’s think about it this way -
Let’s say you’ve got a table or a booth at a big craft fair or
festival. Let’s say there are hundreds of
vendors.
And
there are 10,000 people walking around - it’s a huge area
with lots of choices (like the internet)
How
would you feel if 200 people came to your booth and 40 people
bought that day - would that be a good day?
But
what if you were at that same craft fair the next day and there
were only 100 people walking around.
And
only 2 came to your booth and you sold nothing.
Would you think there was something
wrong with your product, your price, or your
booth?
Or
would you say it was “dead” and that’s why you didn’t make
sales?
So
that’s your work today - figure out if you have proof of
concept.
Have
you sold your product at the regular price to people you don’t
know?
If
the answer is yes, you can move forward.
If
it’s no - Your next step is to find a way to get proof of
concept.