Jan 31, 2023
This week I’m doing something a
little different on the Podcast.
I’m
going to give you one strategy a day for 5 days in a
row.
It's a strategy that will get
you closer to creating predictable, reliable sales every day, week
month. All year round.
Each
episode is super short - and I’m going to give you one thing to do
each day.
At
the end of the week, you’ll be 5 steps closer to being able to
count on the sales you want every day, whether you’re just starting
out, or you’re looking for significant growth this
year.
Let’s start today with the thing most people
miss.
They’re not getting their products in front of
enough people.
In
fact, they don’t even know how many people they are getting their
product in front of.
That’s where the problem starts. They might
feel “invisible”, and not know what to do about it.
In the last episode, I used the
example of a huge outdoor craft fair with 10,000 people walking
around.
The 10,000 people is a good demonstration of a
physical audience- If you had a booth there, a person at that craft
fair was likely to have some slight awareness of your product - in
passing. They might have seen you
And some of them [1-2%] will actually stop at your booth and look around.
In the physical marketplace -
that’s your traffic - they are interested in what you have to
sell
We all get that - because if it’s a rainy day and there’s nobody at the outdoor craft fair - we acknowledge that there was no audience - it was “dead”. That’s why you didn’t get sales.
But what most online store
owners miss is that selling online isn’t much
different.
You
need an audience - and it should be big. These are people that have
some awareness of your product - they’ve seen you - even if it’s
just in passing.
And we know that this audience
needs to be a good size - because only 1-2% are likely to stop by
your website. They’re your web visitors
And
if you might know that only 1-2% of your web visitors become
buyers.
So
if you don’t do the work to build and become visible, you’re
skipping a step
And when I talk to store owners
that aren’t getting the sales they want - this is almost always a
step they’ve missed.
So
here’s what I want you to do.
I
want you to go to all of your social media platforms and write down
your total 30 day reach.
Add
it up - that’s your audience.
If
you’re looking for Reliable sales of 1-2 a day, you want to have an
audience of 100k - 200k
It sounds huge, I know, but if you’re not there, I want you to know you can get there fast, and it won’t take much time and money - we teach this in the Inner Circle
Go find your number - write it down - it doesn’t have to be exact, don’t stress
Once you have it, you’ll know. Less than 100k over 30 days, you need to focus on building your audience and getting traffic to your site before you can get reliable sales every day.