Dec 2, 2025
Hayley runs a beautiful bath and body store in northern Michigan and, like a lot of retailers, her in-store sales are strong but her online channel is lagging behind. Her big goal? Get her online sales to match her brick-and-mortar sales by the end of the year. In this episode, you’ll hear us reverse-engineer that goal using simple math, her key metrics, and a few strategic tweaks that any store owner can steal to grow sales quickly and sustainably.
In this episode, you’ll learn:
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How to “qualify” your big sales goal so you’re not setting yourself up to feel terrible on January 1st
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The simple spreadsheet exercise that shows you exactly how many extra orders you actually need
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Why traffic, conversion rate, and average order value work together — and which one you should focus on first
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The quickest ways to raise your average order value, including front-of-the-line shipping, in-cart upsells, and smart bundles
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How to rethink your brick-and-mortar counter as a list-building machine (without turning your staff into pushy salespeople)
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What to expect when you finally turn on the traffic tap with ads and why a lower conversion rate isn’t always a bad sign
RELATED LINKS:
Get on the Reliable Revenue® Waitlist: https://classroom.thesocialsalesgirls.com/reliable-revenue
Check out Hayley’s Website:
https://harborsidebathandbody.com/
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