Nov 25, 2025
This episode digs into a common (and costly) mindset trap: believing you’re behind when you’re actually on track.
Susan and long-time Inner Circle coach Melissa unpack the survey results from hundreds of ecommerce founders—and what it revealed about how people think about coaching, success, and sales.
You’ll...
Nov 18, 2025
December doesn’t have to be a slow month—or a stressful one.
In this episode, Susan and Melissa share a simple, ready-to-use plan that helps you finish the year strong, stay visible, and still take time off for the holidays.
You’ll learn:
How to pick your holiday shipping cutoff date
Why visibility matters...
Nov 11, 2025
In today’s episode, I’m chatting with one of our incredibly generous Inner Circle members, Linda Gernert, who is sharing her genius marketing strategy that has her audience coming back every single week. Linda’s approach is repeatable, scalable, memorable, and most importantly—profitable.
Here’s what you’ll...
Nov 4, 2025
Black Friday doesn’t need to be stressful — or even complicated.
In this episode, Susan and Melissa share what actually works for
small ecommerce stores during the busiest shopping season of the
year.
You’ll learn:
Why your sale doesn’t have to happen on Black Friday
How to keep your campaign simple and...